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Come March, Tesco will leave Interpublic Group’s Lowe to join Frank Lowe when he starts his new agency, Adweek reports. Tesco is Lowe London’s largest client by revenue - spending an annual $80 million on ads - and has been with the firm for 16 years. The news comes just days after agency chairman and top Tesco executive Paul Weinberger announced that he is leaving Lowe London to join Frank Lowe at his new agency. Lowe retired from Lowe London, the agency he founded in 1981, in 2003.
Two others who worked on the Tesco account for Lowe London - senior copywriter Sam Cartmell and senior art director Jason Lawes - also resigned to join Lowe’s new agency.
Garry Lace, CEO of Lowe London, is quoted as saying, “This is obviously very disappointing for all of us.” But he wishes Tesco “every continued success at their new agency.”
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
