»
According to just-released numbers from Hitwise, search remains a major source of visits to retail websites during the holiday season, with search engines and directories contributing 17.9 percent of all visits to the Shopping & Classifieds category for the week ended December 3, MarketingVOX reports. Google led in search engine referrals, having provided 10.8 percent of all visits to online retailers. Yahoo Search and MSN Search accounted for 4.1 percent and 0.8 percent, respectively.
However, the greatest source of visits to the Shopping & Classifieds sites was shopping sites themselves, at 49.5 percent, as a result of online users’ directly visiting several retailers within an internet session.
Bill Tancer, general manager of global research at Hitwise, said this “demonstrates that consumers continue to manually search and compare across several online retailers. Search engines and comparison shopping sites should consider this manual search behavior as proof of demand for better shopping and comparison search.”
The top toy searches for the four weeks ended December 3 were “barbie,” “american girl” and “build a bear.” New entrants to the top 10 were “airsoft guns” and “jigsaw puzzles.”
Top search terms driving traffic to the Shopping & Classifieds - Appliances and Electronics category were variations of “ipod” and “xbox 360.”
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
