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The U.S. Army has awarded its advertising account to Interpublic Group’s McCann Erickson, deciding against incumbent Publicis Leo Burnett, AdAge reports.
The two-year contract, that can be renewed for three subsequent one-year periods, or up to five years total, could be worth up to $1.35 billion over five years, making it the governments largest ad account.
Agencies involved include creative agency McCann, media agency Universal McCann, MRM for digital and interactive, Momentum for event marketing, and public relations agency Weber Shandwick.
The finalists were WPP Group’s Ogilvy & Mather, New York, and Omnicom Group’s BBDO, Atlanta.
The review had drawn fire because Burnett’s original contract, slated to end more than a year and a half ago, was repeatedly extended because of problems in rebidding the contract. The Army extended its contract with Leo Burnett a final time in September to avoid an interruption in its advertising during a transition period following its review.
Burnett will continue working on the account through a three-month transition and creative from McCann isn’t likely until next summer.
Broadcasting company Radio One has struck a deal to sell ads on hip-hop news site AllHipHop.com.
The agreement spans five years and gives Interactive One, Radio One’s digital division, exclusive access to AllHipHop’s ad inventory, writes MarketingVox. AllHipHop boasts five million…
Tribune Co.’s sale of Newsday to Cablevision allows Tribune and its new chairman, Sam Zell, to put $600 million in expected cash proceeds toward its roughly $13 billion debt. This buys Tribune Co. more time to implement plans to turn…
Apple’s new model of the iPhone, which will provide 3G access and faster data connection speeds, is imminent, if the shortage of the current model means anything.
Apple’s website announced yesterday that the company is out of stock on previous…
NBC’s unusual upfront garnered mixed reviews from the media crowd; some blamed the network for using the new format to draw attention away from a weak programming slate, while others liked the innovative format.
Yesterday’s upfront event drew advertisers through…
Sirius losses shrunk in the first quarter, while XM’s losses widened, the companies announced yesterday, in what they hope will be their last quarterly financial reports as stand-alone companies.
Sirius’s loss of $104 million was an improvement over last year’s…
Budget Travel magazine is allowing readers to frolic through its pages in a whole new way: nearly all of the text and photography of the June issue was generated by readers.
The magazine pulled in 2,800 pitches, for a final…
