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In the latest manifestation of the TV content digitization trend, Apple announced yesterday the addition to its iTunes store of 11 TV shows - from “The Tonight Show with Jay Leno” and “Law & Order” to “Dragnet” and “Knight Rider” - all of them from GE’s NBC Universal unit, writes Forbes.com (via MarketingVOX). The shows are priced at $1.99 per download and are taken from NBC, the USA Network and the Sci-Fi Channel, reports Reuters. First-run prime-time programs will be available early the next morning after they run on the West Coast, said Apple and NBC.
Apple’s first major TV content deal with Disney was announced on Oct. 12, and since then Apple has sold 3 million videos. ESPN, owned by Disney, is looking into distributing some of its TV programming on the iTunes service, ESPN and ABC Sports President George Bodenheimer said on Monday.
Separately, News Corp. announced it would begin distributing made-for-internet episodes of “The Family Guy,” beginning next year.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
