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Seven of the top U.S. radio companies have announced a strategic alliance, the HD Digital Radio Alliance, to accelerate the rollout of HD Digital Radio. The companies will work together to coordinate the rollout of HD and HD2, lower receiver price, and jointly market HD digital.
Member companies will devote more than $200 million in ad time on their own stations in 2006 to promote digital channels. The group expects to announce its first market-specific HD2 programming line-up early in the new year, including launch dates, specifics on specialized multicast signals, and a nationwide consumer marketing campaign.
Charter members include Bonneville International, Citadel Broadcasting, Clear Channel Radio, Cumulus, Emmis Communications, Entercom, Greater Media, and Infinity Broadcasting.
But according to USA Today, HD still has hurdles to overcome: Digital receivers are expensive with lower-end models costing more than $200, channel choice is limited with only 600 stations broadcasting in HD compared with 12,000 in analog, and digital is just making inroads as a car radio with BMW being one of the first makers to offer the receivers.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
