»
Walgreens and 15 top package-goods marketers are rolling out a system to track promotional displays throughout the chain’s 5,000-plus stores, AdAge reports.
The system, created by Goliath Solutions, uses RFID to track when, how long and where displays are placed in stores, allowing marketers to track results of promotions by store or demographic cluster. Manufacturers can also time local, regional or national advertising according to when displays are in place and send representatives to stores that haven’t put up displays.
The marketers involved are believed by industry executives to include companies such as Procter & Gamble and Kraft Foods.
“This could be perhaps one of the most important new developments in promotion materials in the last 20 years if it works,” said Ken Harris, managing director of WPP Group’s Cannondale Associates. One catch is the price - the RFID tags needed cost $6 each.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
