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Emmis radio division president Rick Cummings recently told a group of Wall Street analysts that his own research of college students is picking up what he called “iPod fatigue,” Billboard Radio Monitor reports.
Cummings said that “iPod fatigue” happens when younger listeners have “100 songs on their iPods and they’re sick of dealing with it.” The opportunity for radio, said Cummings, is “to continue to lean on content and to bridge that [technology] with the radio audience.”
In other words, professionally produced content can be the bridge to reaching younger listeners. For example, Cummings said that Emmis is starting to offer podcasts and that podcasts produced by radio professionals can eclipse the quality of independent sources.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
