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Fox and Nascar have reached an eight-year renewal agreement that will give Fox the Daytona 500 every year, rather than in alternate years as it has under the current contract, Mediaweek writes. In order to get the Daytona 500, Fox had to give up three races and the Busch series.
The agreement also includes 13 regular Nextel Cup races. While neither Nascar nor Fox would confirm the $208 million per year dollar amount, sources said that Fox paid nearly the same amount per year with the new contract - beginning in 2007 - as it pays currently.
Nascar officially announced the deal today along with eight-year deals with: ESPN/ABC at $270 million per year for 17 races and the Busch Series; TNT at $80 million for six races that will air during the summer between the Fox and ESPN/ABC races; and SPEED, which will continue as the exclusive home for the Craftsman Truck Series as well as the new home for the Gatorade Duels, Nextel Cup Series Pit Crew Challenge and Nextel Cup Series All-Star Challenge.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
