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Any acceptable company that steps forward with $2 million to help pay for police overtime, fire protection and sanitation during next year’s abbreviated eight-day Mardi Gras will be crowned the “official sponsor of Mardi Gras 2006,” The Times-Picayune reports.
Under a proposal being circulated to prospective sponsors, the city is looking for $2 million to underwrite the costs of putting on the first post-Katrina Carnival. In exchange, the sponsor will get the exclusive right to Webcast parade activities and call itself the “official sponsor of Mardi Gras 2006.” The designation is not a title sponsorship, but the sponsor’s name would be included in all media materials from the city. In addition, the mayor’s office would work with krewes to secure spots for corporate guests to ride in parades and attend balls. The corporate sponsor would also be invited to all official mayoral Mardi Gras activities.
But any potential sponsor should understand that the move is bound to ignite controversy about the commercialization of New Orleans’ signature cultural event. Carnival has already become a lightning rod for criticism that the city should not be inviting the world to a party at a time when many residents have no homes.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
