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AOL’s new gossip site, TMZ.com, officially launches today, with advertisers such as Revlon, Hilton Hotels, and New Line Cinema, the New York Daily News reports. And Chrysler is putting a video ad for its Chrysler 300C on the site. TMZ.com - which stands for the “Thirty Mile Zone” surrounding Hollywood - is AOL’s latest venture, a strategy the company hopes will help generate the large traffic numbers and advertisers needed to support AOL now that it no longer charges a subscription fee.
While AOL executives admit that they’re entering a field crowded with gossip and celebrity venues, from newspapers to magazines to TV and other online properties, the company hopes to stand out by offering plenty of video - both new and from the archives of the TV show Extra, produced by AOL sister company, Telepictures Productions.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
