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A new report on ad spending has been released by TNS Media Intelligence that shows total advertising expenditures for the first nine months of 2005 increased 3.0 percent to $104.1 billion compared to the same time period in 2004. Total ad spending during the third quarter of 2005 was down by 0.3 percent compared to 2004.
Last week, Nielsen Monitor-Plus reported advertising spending through the third quarter of 2005 up 4.5 percent over the same period last year.
The majority of 19 media measured by TNS experienced growth during the first nine months of 2005. Cable TV saw the biggest jump, up 12.2 percent to $11.5 billion.
TNS reports that local newspapers led with most total dollars spent at $18.3 billion, up 2.5 percent compared to the same period in 2004. Network TV was the second leading category with $16.1 billion.
The top 10 advertisers for the first nine months of 2005 spent $13.0 billion, up 2.2 percent compared to 2004. General Motors continues to outpace Procter and Gamble as the leading advertiser, with $2.1 billion in spending, up 10.4 percent from the previous year. Procter & Gamble spent 5.8 percent less, bringing their total expenditures down to $1.9 billion.
Non-Domestic Auto was the leading category with over $6.3 billion in expenditures, down 1.7 percent compared to the same period in 2004. Domestic Auto posted a 0.8 percent decrease to $6.1 billion.
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