A new report on ad spending has been released by TNS Media Intelligence that shows total advertising expenditures for the first nine months of 2005 increased 3.0 percent to $104.1 billion compared to the same time period in 2004. Total ad spending during the third quarter of 2005 was down by 0.3 percent compared to 2004.
Last week, Nielsen Monitor-Plus reported advertising spending through the third quarter of 2005 up 4.5 percent over the same period last year.
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Japanese TV viewers are turning to imports such as 24, The West Wing and The Sopranos as viewers grow tired of the local fare they are served by their five terrestrial commercial channels and Nippon Hoso Kyokai, the national broadcaster, Inside Branded Entertainment reports.
Primetime for Japanese broadcasters is 7-11 p.m., with “golden time” from 7-10 p.m. and is dominated by sitcoms, dramas, light entertainment and music programs. It also is the most expensive time of day for advertisers. The producers of these shows are under pressure to keep them cheap, so there aren’t many risks taken.
Arbitron will weight audience estimates by language preference in 21 markets, beginning with the Winter 2006 survey (Jan. 5 to March 29), Mediaweek reports. The company will also add a personal race and ethnicity question to the diary in Winter 2006.
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Meet the Press will be available online for on-demand Web viewing, MediaPost reports. At launch, the Webcast will display ads from marketers that have already purchased MSNBC news video inventory. The show will be split into several segments, and each will be separated by one ad. The Webcast also will be accompanied by pre-roll. MSNBC.com is looking for a long-term sponsor for the Webcast. One possibility is that a marketer might arrange to sponsor the entire “Meet the Press” section of the Web site - which also includes a newsletter, podcasts, and links to a host of political articles.
Nickelodeon has acquired GoCityKids, an online city directory and resource for both visiting and local families. The GoCityKids website allows parents to search for activities, keeps them informed of dates for local events and attractions, and can be searched by a kids’ age and activity preference.
Ball State University research has found that the more ads that college students receive on their cell phones, the less they’re bothered by the ads.
A survey of 669 students at Ball State in November found a third of students are receiving ads on their cell phones, an increase of nine percent from the initial study on the issue conducted in February. But last month, only one-third of students who received cell phone ads were annoyed to get an advertisement, down from 92 percent from the previous study in Febuary.
ViacomDecaux was awarded a 10-year street furniture contract for West Hollywood, an area famous for attracting a high-end demographic and thus being highly attractive to advertisers, Mediaweek reports. ViacomDecaux is a joint venture between JCDecaux North America and Viacom Outdoor. The partnership will begin installing bus shelters, benches, map information panels, and vending kiosks in January, which will offer advertisers 115 panels throughout the Sunset Strip, Santa Monica Boulevard, La Cienega, and Melrose.
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Through the first 11 months of the year, consumer ad pages are up merely 0.4 percent, mostly a factor of slowdown that set in during the fall, Media Life writes. Through June, ad pages were up 1.9 percent, according to figures released yesterday by the Publishers Information Bureau. By September, growth for the year was at 1 percent. For the month of November, ad pages were actually down 1.1 percent, the third month of decline.
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Wireless Review will cease to be a standalone publication and will instead be folded into the biweekly Telephony as a supplement, B to B reports. The Telephony staff has written and edited Wireless Review for the past two years.
The addition of Wireless Review’s readers will increase Telephony’s circulation from 62,000 to 71,000, according to Mark Hickey, publisher of Telephony. Wireless Review and Telephony are published by Primedia.
Direct marketing industry mergers and acquisitions totaled 351 transactions in the first nine months of 2005, for a total of $38.5 billion, according to investment banker Petsky Prunier, B to B reports. That marks a 66 percent increase over the same period last year. The largest deals were IAC/InterActive Corp.’s purchase of Ask Jeeves for $1.85 billion and Hellman & Friedman’s purchase of DoubleClick for $1.12 billion.
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