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Direct marketing industry mergers and acquisitions totaled 351 transactions in the first nine months of 2005, for a total of $38.5 billion, according to investment banker Petsky Prunier, B to B reports. That marks a 66 percent increase over the same period last year. The largest deals were IAC/InterActive Corp.’s purchase of Ask Jeeves for $1.85 billion and Hellman & Friedman’s purchase of DoubleClick for $1.12 billion.
Petsky Prunier said the reasons for the increase in M&As included the demand for internet marketing capabilities and corporations stripping noncore operations.
The investment banker provides M&A and private placement advisory services to the direct marketing, marketing services, technology, and advertising industries.
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Though the study,…
