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Ball State University research has found that the more ads that college students receive on their cell phones, the less they’re bothered by the ads.
A survey of 669 students at Ball State in November found a third of students are receiving ads on their cell phones, an increase of nine percent from the initial study on the issue conducted in February. But last month, only one-third of students who received cell phone ads were annoyed to get an advertisement, down from 92 percent from the previous study in Febuary.
“Students are showing less resistance to receiving ads on their cell phones, but they still want to be able to control the amount and type of ads they receive,” said Michael Hanley, an advertising instructor in the journalism department. “When we asked them what it would take to accept ads, they told us freebies or money. The pay-per-ad option got the best response.”
The survey found that 40 percent of students would accept each ad for 25 cents or less, while 60 percent said it would take $1 or more per ad.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
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Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
