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A new report on ad spending has been released by TNS Media Intelligence that shows total advertising expenditures for the first nine months of 2005 increased 3.0 percent to $104.1 billion compared to the same time period in 2004. Total ad spending during the third quarter of 2005 was down by 0.3 percent compared to 2004.
Last week, Nielsen Monitor-Plus reported advertising spending through the third quarter of 2005 up 4.5 percent over the same period last year.
The majority of 19 media measured by TNS experienced growth during the first nine months of 2005. Cable TV saw the biggest jump, up 12.2 percent to $11.5 billion.
TNS reports that local newspapers led with most total dollars spent at $18.3 billion, up 2.5 percent compared to the same period in 2004. Network TV was the second leading category with $16.1 billion.
The top 10 advertisers for the first nine months of 2005 spent $13.0 billion, up 2.2 percent compared to 2004. General Motors continues to outpace Procter and Gamble as the leading advertiser, with $2.1 billion in spending, up 10.4 percent from the previous year. Procter & Gamble spent 5.8 percent less, bringing their total expenditures down to $1.9 billion.
Non-Domestic Auto was the leading category with over $6.3 billion in expenditures, down 1.7 percent compared to the same period in 2004. Domestic Auto posted a 0.8 percent decrease to $6.1 billion.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
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Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
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The research, which aggregated a year’s…
