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Knight Ridder Interest Exceeds Expectations

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Major newspaper companies Gannett and McClatchy have expressed interest in purchasing Knight Ridder, and another newspaper company, MediaNews, is said to be interested in joining a bidding coalition though it has not yet submitted its own bid, according to SilicomValley.com. In addition, Knight Ridder received a joint bid from private equity firms Blackstone, Providence Equity, and Kohlberg Kravis Roberts. Four other firms - Texas Pacific Group, Thomas H. Lee Partners, Madison Dearborn Partners, and Spectrum Equity Partners - are expected to submit preliminary bids, though it was unclear on Friday whether they would be bidding separately or as part of a coalition, the article states.

Analysts had said they were unsure whether there would be much interest in purchasing Knight Ridder, but apparently the interest of the parties exceeded the low expectations.

However, if the next round of bidding doesn’t produce a bid well above the current stock price, Knight Ridder chief executive Tony Ridder could pursue an alternative plan to shareholders that would end pressure for a sale.

Knight Ridder is working with longtime financial advisor Goldman Sachs on strategies.

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Dunkin’ Donuts Bows $100MM “You Kin’ Do It!” Campaign

Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”

The “You Kin’ Do It” national campaign broke with three television spots airing during…

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‘Chicago Tribune’ on Redesign: We Didn’t Get Everything Right

In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.

The paper will be going back to its…

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eMarketer: Top 10 Predictions for 2009

The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…

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Super Bowl Advertisers Expected to Integrate Campaigns around Big Game

Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.

Calkins, co-leader of…

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Verizon Taps Microsoft for Exclusive Search, Ad Deal

Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.

The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…

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Meredith Zaps ‘Country Home,’ Cuts 250

The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.

The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…

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