»
The close scrutiny on the creative side of Super Bowl ads is giving advertisers pause this year, making some less willing to advertise during the big game, writes Mediaweek. While in the past, the emphasis on terrific ads helped extend the already spectacular reach of Super Bowl advertising - with critiques, consumer polls such as the one in USA Today following the game, and even this year a VOD show consisting of just the ads - media buyers are saying that some advertisers “just don’t like it” this year.
In fact, according to the article, sources claimed McDonald’s had said that if its Lincoln Fry spot didn’t make the top 10 in the USA Today poll last year (it didn’t) it wouldn’t advertise in 2006. McDonald’s wouldn’t comment on the reason it is passing up the game in February.
Visa, a perennial advertiser for past Super Bowls, is also said to be skipping the game this year.
Besides the close creative scrutiny, another reason for advertisers to skip the game is that the Winter Olympics begins just five days later, for a significantly lower price tag: a 30-second spot during the Olympics sells for about $700,000, while an ad of the same length during the Super Bowl goes for $2.4 million, sources say.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
