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To put pressure on Google, Microsoft may share some of its online-advertising revenue with consumers who use its search engine - a concept that would alter how the major search engines operate, writes the Wall Street Journal (via marketingVOX). The idea was put forth by Microsoft Chairman Bill Gates last week in India: “We’ll actually go to users and say instead of us keeping all that ad revenue, we’ll actually share some of it back with the user…[who] essentially will get paid, either money or free content or software things that they wouldn’t get if they didn’t use that search engine.”
By thus attracting more users, Microsoft would attract more advertisers to buy ads on its online services. A Microsoft spokeswoman said the offer is merely one of many that Microsoft could introduce but has no plan to do so.
Some smaller search sites have tried to attract consumers by sharing ad sales or offering opportunities to win cash prizes. GoodSearch, which uses Yahoo search technology, distributes a portion of its ad revenue to charities or schools selected by users. Iwon, a site run by Ask Jeeves, enters users in sweepstakes for cash prizes based on their use of the site.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
