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To put pressure on Google, Microsoft may share some of its online-advertising revenue with consumers who use its search engine - a concept that would alter how the major search engines operate, writes the Wall Street Journal (via marketingVOX). The idea was put forth by Microsoft Chairman Bill Gates last week in India: “We’ll actually go to users and say instead of us keeping all that ad revenue, we’ll actually share some of it back with the user…[who] essentially will get paid, either money or free content or software things that they wouldn’t get if they didn’t use that search engine.”
By thus attracting more users, Microsoft would attract more advertisers to buy ads on its online services. A Microsoft spokeswoman said the offer is merely one of many that Microsoft could introduce but has no plan to do so.
Some smaller search sites have tried to attract consumers by sharing ad sales or offering opportunities to win cash prizes. GoodSearch, which uses Yahoo search technology, distributes a portion of its ad revenue to charities or schools selected by users. Iwon, a site run by Ask Jeeves, enters users in sweepstakes for cash prizes based on their use of the site.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
