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MobiTV, a self-described “cable TV network for mobile phones” that has half a million subscribers for its live TV and content subscription services, has launched a program for advertisers to insert repurposed TV spots into the “local avail” segments - where local affiliates can replace national ads with their own - writes ClickZ (via MarketingVox). “Because we carry a lot of live TV programming, there has already been advertising there. What we’re doing now is giving advertisers a way to reach customers on cell phones specifically,” MobiTV CMO Dave Whetstone told ClickZ.
The first advertisers are Jeep and Axe, which are showing repurposed TV spots. Jeep has also incorporated its Jeep Commander “Meet the Mudds” videos into a MobiTV Jeep-branded channel. In addition to developing branded entertainment channels, MobiTV is considering long-format “infomercials” and direct response offerings.
Mobile advertisers are still testing various formats, including sweepstakes, voting, SMS campaigns, banner ads, TV ads on video, product placement in video games and ringtones.
About 40 million mobile phone subscribers have the cabability of receiving TV/video content, according to AdAge. They are mostly male aged 18-34.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
