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TiVo has signed up daily video blog (or vlog) Rocketboom, directed and produced by Andrew Baron and co-written with host Amanda Congdon, and will include it in its video download trial for broadband users, according to a post last week on Micro Persuasion (via MarketingVox). Meanwhile, the New York Times over the weekend ran a story on vlogs, highlighting Rocketboom’s success - it reaches 100,000 fans a day - and pointing out that a year ago there were fewer than two dozen active vlogs, whereas now there are 2,000 or so. And just as podcasting flowed into the mainstream with the help of Apple’s iTunes, so are vlogs, or “video podcasts,” as Apple calls them, writes the Times.
A couple of months ago, Apple’s iTunes began stocking vlogs; when Steve Jobs introduced the video iPod to developers, he showed a playlist of video podcasts on his computer - and Rocketboom was at the top of the list.
Baron and Congdon, at a cost of about $20 an episode, reach an audience of tens of thousands. Jeff Jarvis of BuzzMachine has pointed out that if they charge $8,000 for an interactive ad at the end of the show, it would bring in about $2 million a year.
Congdon and Baron will get half of the revenue from ads sold by TiVo to appear before and after their newscast, which will gain access to more than 300,000 TV sets connected to the new generation of TiVo boxes.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
