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Brandimensions has announced (via Adrants) the release of a new research report that captures the share of online discussion and sentiment generated by viewers of the Fall season’s new television shows on major networks.
Brandimensions searched over 150 million Internet sites and approximately 395,000 sources pertaining to the television industry, ultimately analyzing 6,497 relevant consumer comments posted online between September and November 2005 and specific to the season’s new television shows. The results conclude that with its new shows, CBS retains its Best-in-Class position among all networks, based on the greatest combination of online discussion share and high viewer sentiment. Additionally, NBC recorded the highest average sentiment for all new shows with the No.1 ranked My Name is Earl contributing greatly to the overall audience appeal of NBC shows.
According to the report, new WB shows exceeded initial audience expectations more than any other network’s new programming. NBC is the overall leader in audience sentiment and second in terms of average discussion, with most new shows trending up in terms of sentiment score and discussion volume. ABC’s Commander in Chief suffered from many negative comments regarding originality, but since its premiere, there has been an increase in positive comments for originality. Sentiment for the majority of FOX shows has remained high since May, but overall low awareness has prevented FOX from competing with CBS for first place among networks.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
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Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
