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Advertising to golfers via GPS-enabled, golf cart-mounted displays apparently works, according to a new study from Edison Media Research on the effectiveness of an advertising campaign run by Cadillac. The study showed that nearly 9 out of 10 golfers felt that the GPS system - which displays real-time course information such as layout, hazards, pro tips, and distance to the hole - added to their golf experience. An ad recall rate of 70 percent was noted among all golfers who used the GPS system.
Digital ads for the Cadillac DTS appeared on thousands of golf carts at 105 high-end public and private courses across the country, for three months beginning Sept. 1. The study was commissioned by AdverTickets, a media company specializing in out-of-home advertising that provided media buying and counsel to Starcom MediaVest Group, Cadillac’s advertising agency.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
