»
A new glossy “fan” magazine for Harvard alumni is launching next year and, according to the Boston Globe, “it’s hard to see who would want to read this one, apart from the not-inconsiderable universe of narcissistic Harvard graduates.” However, The Atlantic publisher David Bradley is building the publication, which may give it some steam. Currently the magazine, titled 02138, has a handful of staffers at The Atlantic’s current offices in Boston.
The Atlantic will soon be moving to Washington, D.C.
Bradley is quoted as saying that he is involved in 02138 because of his respect for founder Bom Kim. The new magazine will include features on the questions confronting the university and the Harvard community, such as how being an alum may hurt an offspring’s chances of admission and why Harvard money managers earned their lavish pay.
The tone - at least of the website - is competitive and slightly smug. For example, one feature in the upcoming magazine will be the “Harvard Business School Top 30 Under 30″ or the richest HBS alumni under age 30 which, according to the site, “you can use as a yardstick (or a whipping post).”
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
