»
A large plurality of media buyers and planners are relying more on ad networks today than two years ago, with 42 percent of those who use them saying they now spend more with those networks than they did in 2003, writes MediaPost (via MarketingVox), citing the results of a ValueClick Media/FastClick study. Some 30 percent of respondents reported spending unchanged from two years ago, 16 percent said ad network spending had declined, 12 percent said they did not know.
The most common reason (46 percent) for not working with an ad network was respondents’ concern about where ads would appear, and 38 percent also said they worried about the quality of sites. The most common reasons cited for using networks were reach (72 percent of respondents) and targeting (56 percent).
ValueClick and Fastclick merged in September. The study was based on an August survey of 300 media executives conducted online by Insight Express using members of the MediaPost advisory panel.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
