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The NBA and Sirius have announced a multi-year agreement which makes Sirius an official NBA marketing partner and the broadcaster of more live NBA games - more than 1,000 regular season games and every playoff game - than any other radio broadcaster. Sirius has also launched NBA Radio, the first 24/7, year-round radio channel devoted to the NBA.
Sirius will conduct NBA-themed advertising and promotions with the NBA logo, NBA Radio on SIRIUS logo and 30 team logos through NBA media assets and at the NBA Store.
On NBA.com, Sirius will feature advertising, logo placement and a reciprocal link to sirius.com.
Sirius ads will also appear on NBA TV and in other NBA media outlets. In addition, NBA promotions will run within Sirius and NBA media inventory.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
