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MTV and Microsoft have announced a joint digital music service that will launch in 2006, offering the ability to purchase songs individually or as part of a music subscription service, Mediaweek writes. The service, dubbed Urge, will compete with iTunes and other services such as Napster and Rhapsody. While details on pricing and products are few - MTV will fully unveil the service during the Consumer Electronics Show in Las Vegas next month - the article says that Urge users will have access to original Urge content and MTV programming.
Urge will be available via an upcoming version of Microsoft’s Windows Media Player.
The Urge website is up, but currently shows only a logo and the line “Coming soon.”
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
The Atlantic magazine is launching a campaign with ads in unexpected places - on muffin displays in corner stores, on restaurant menu boards and on the shampoo shelves at drugstores - in an effort to reach media buyers in New…
Kraft and General Mills have launched word-of-mouth networks in the hopes of harnessing the positive force of chatter during a time when food prices are soaring and consumers are tightening their hold on purse strings.
General Mills has launched an…
The New York Attorney General said on Friday that he would file suit against Arbitron to halt the commercialization of its new measurement system; Arbitron was given five days to respond.
Arbitron’s response came almost immediately: the company moved its…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
More than one in three holiday shoppers - or 62.3 million adult consumers - report they begin holiday shopping before Thanksgiving, according to (pdf) new data from Mediamark Research & Intelligence (MRI), reports Retailer Daily.
Just under 36 percent of holiday shoppers say…
