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Starting in March, Bob Dylan will host a weekly one-hour program on XM Satellite Radio, playing records and offering commentary on new music and other topics, The New York Times reports.
The news is the latest salvo in the rivalry between XM and Sirius as the two companies head into the holiday shopping season scrambling for new subscribers.
Sirius, of course, is preparing for Howard Stern, in less than four weeks. But other new stars moving to Satellitte include Eminem and Jimmy Buffett, who have offered their brand names to designated channels on Sirius, and Snoop Dogg who will produce a rap channel for XM.
XM says it has more than 5 million subscribers and is aiming to exceed 6 million by the end of the year. Sirius claims roughly 2.2 million subscribers and expects to exceed 3 million after the holidays.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
