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Ford Motor Co., after having announced that it had cut Jaguar and Land Rover advertising in gay publications, has announced that it will instead run corporate-wide ads in those publications featuring all of its brands, the Detroit Free Press reports. Ford had claimed that the original plan to cut the ads had nothing to do with a threatened boycott by the American Family Association, which had run a campaign accusing Ford of “extensive promotion of homosexuality.”
While it would be inconsistent with Ford’s business to reverse the cuts in the Jaguar and Land Rover advertising, claimed a letter from Ford group vp of corporate human resources Joe Laymon to seven groups, “it is clear there is a misperception about our intent,” he wrote. As a result, the company decided to run corporate ads.
He warned that the company’s financial troubles could cause cuts in sponsorships of gay and lesbian nonprofit groups, though he wrote that the company “will still support certain events,” Mediaweek writes.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
