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While the magazine industry’s ad pages have had relatively flat gains in 2005, the inflight category has seen record gains, announced Pace Communications, custom publisher and producer of Delta Sky, United Hemispheres and the new US Airways Magazine. According to numbers from the Publishers Information Bureau, inflight mags including Sky, Hemisphers, and Attache (which will be replaced by US Airways magazine) were among the top 35 publications, growing 21 percent over the last year. The industry as a whole grew only 0.4 percent in reported ad pages.
In the U.S., 2005 domestic travel has increased 5.4 percent over 2004, and international traffic is up more than 8 percent. This increase, along with magazine redesigns and special editorial features, is helping fuel record ad page numbers, Pace claims.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
