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eMarketer forecasts that the number of U.S. consumers who watch TV on mobile phones will reach 15.0 million in 2009, up from 1.2 million this year and an estimated 3.0 million in 2006, MarketingVox reports. Major media, telecommunications and entertainment companies are betting on mobile content, thus providing a new platform for marketers. “Just as online video advertising has taken off because of the way it blends video’s high brand engagement with the Internet’s interactive, tracking and targeting capabilities, so too will…mobile video advertising,” says Debra Aho Williamson, author of eMarketer’s new report, “Mobile Entertainment: The Rise of the Very Small Screen.”
According to M:Metrics data from October, however, fewer than 10 percent of U.S. mobile subscribers had used their phone’s browser to get news and information, send a photo message or purchase a ringtone. Fewer than 5 percent had purchased wallpaper or a screen saver or downloaded a mobile game.
And according to an A.T. Kearney survey, two-thirds of U.S. respondents said they would likely use their mobile phones only to make and receive calls. However, about one-third of those age 13-34 surveyed by the Management Network Group were interested in phone applications such as commercial-free radio and mobile TV.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
