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The annual market value of gays in America is an estimated $610 billion, according to advertising agency Prime Access, ABC News writes. And it grew more than 28 percent last year, as advertisers realized its a lucrative market they can’t afford to ignore. But some companies have found themselves smack in the center of a political debate about gay rights. Ford, for example, has recently had the American Family Association threatening to boycott the company based on the automotive company’s advertisements in certain gay publications.
But corporations have to “play to the largest audience,” said Howard Buford, chief executive of Prime Access. He said that while there is always a significant layer of politics, “from a corporate point of view, there is a very clear business case to be made.”
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
