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Michelin will pull out of Formula One racing after the 2006 season, AdAge reports. That leaves Bridgestone as the sole supplier of all the tires used in Formula One racing, a situation which Michelin said, in a statement, was regrettable. A tire is “a very influential component” in Formula One racing, it said, and “teams’ freedom to choose their own tires is essential.”
In a blistering statement attributed to Managing Partner Edouard Michelin issued from the company’s Paris headquarters, the company cited “constant changes to racing regulations without warning,” and took officials of the international motor sports circuit to task.
The move follows Michelin’s summer fiasco, when it quashed the rebirth of Formula One racing in the U.S. by bowing to very sudden liability concerns - on race day - effectively forcing most of the field to sit out the competition. Michelin agreed to refund game ticket holders and promised to purchase tickets to the U.S. Grand Prix in 2006, at a total cost of roughly $17 million.
At the time, insiders questioned whether the PR disaster that followed far exceeded the potential benefit the Formula One sponsorship could have provided the brand.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
