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Chevrolet will launch its 2007 Chevy Tahoe during Times Square’s New Year’s Eve extravaganza, with outdoor messaging on the ABC Studios Supersign, the Reuters Jumbotron, and the ball-drop video monitors, Brandweek reports. Two Tahoes will be hung above a Chevy-branded stage on which singer Mary J. Blige will perform.
Chevrolet is the presenting sponsor of the evening on NBC’s televised coverage of the event, with ad buys that night during the telecast and also on ABC, Fox, Telemundo, Telefutura, and Galavision. Chevrolet will also be distributing branded New Year’s Eve hats, headbands, and confetti, according to AdAge.
New Year’s Eve will also mark the beginning of a new brand campaign for the Tahoe. The final scene in the television ad will be customized for other Chevy sponsored media broadcast events throughout the year, including the Olympics, the AutoChannel writes.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
