»
Media buyers and planners are bored with the Howard Stern hoopla, according to a poll last week from Media Life. “He’s leaving. Big deal,” wrote one respondent, which mirrored the sentiments of a number of readers, according to the article. As for Stern’s impact on Sirius and the terrestrial stations he is leaving, 35.5 percent of respondents agreed with the statement “The big move’s a failure. It’s laughable Sirius paid this man $500 million…”
On the other hand, 28.6 percent believe that the stations he is leaving behind will see ad sales plummet, “…because they used Stern to sell other dayparts.”
And do media buyers think Stern’s move to satellite will help subscriptions? More than 27 percent agree that, “Between new subscribers buying Sirius for Stern and competitor XM’s price breaks to woo them away, satellite radio as a whole will be the huge winner in all of this.” But 55 percent said that Sirius subscribers would bump some, “but not as much as Stern or Sirius would have you believe.”
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
