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After a year in which Tom Brokaw, Dan Rather, and Peter Jennings have all left their anchor chairs on the evening news, and as the very delivery of news and information is being challenged, networks will be rethinking the role of the anchors and the concept of the nightly news, the Los Angeles Times writes.
One major change may be the demise of the self-assured, authoritative, and distant tone of the anchors. According to the article, that tone began to change dramatically with coverage of Hurricane Katrina, as broadcasters reported the disaster with “increasing dismay and emotion.”
Television executives have also been forced to think about new ways to distribute the news, producing ongoing material about developing stories for posting online.
The three evening news programs draw a combined viewership of more than 25 million people a night.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
