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Yahoo on Friday launched an analytics service that allows advertising on Yahoo sites to not only measure the performance of their online ads but also compare them with their radio, TV and print campaigns, writes CNET (via MarketingVox). Yahoo has partnered with Marketing Management Analytics (MMA), a unit of Aegis, to provide the service. Apples-to-apples comparison of adspend effectiveness across various channels will allow companies to better determine how much money they want to spend in each, said John Nardone, chief client officer at MMA.
The new service is based on econometrics - using statistics to create predictive mathematical models of marketing situations, taking into account the various factors that influence sales.
“Clients are shifting more and more of their total spend online, and need to move beyond measurement of clicks and pageviews to understand what is really working to drive sales,” Nardone is quoted by ClickZ as having said.
Online display and search adspend is projected to increase at an average annual rate of 10 percent over the next five years, according to a study released Thursday by JupiterResearch.
It predicted that the U.S. online advertising market would reach $11.9 billion in 2005 (a year-over-year increase of 28 percent), $13.6 billion in 2006 and $15.1 billion in 2007.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
