»
Yahoo on Friday launched an analytics service that allows advertising on Yahoo sites to not only measure the performance of their online ads but also compare them with their radio, TV and print campaigns, writes CNET (via MarketingVox). Yahoo has partnered with Marketing Management Analytics (MMA), a unit of Aegis, to provide the service. Apples-to-apples comparison of adspend effectiveness across various channels will allow companies to better determine how much money they want to spend in each, said John Nardone, chief client officer at MMA.
The new service is based on econometrics - using statistics to create predictive mathematical models of marketing situations, taking into account the various factors that influence sales.
“Clients are shifting more and more of their total spend online, and need to move beyond measurement of clicks and pageviews to understand what is really working to drive sales,” Nardone is quoted by ClickZ as having said.
Online display and search adspend is projected to increase at an average annual rate of 10 percent over the next five years, according to a study released Thursday by JupiterResearch.
It predicted that the U.S. online advertising market would reach $11.9 billion in 2005 (a year-over-year increase of 28 percent), $13.6 billion in 2006 and $15.1 billion in 2007.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
