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Ford is launching a three-month VOD campaign on Dec. 28 that will run on cable systems owned by Cablevision and Charter Communications, putting the ads before roughly 4.5 million digital subscribers, Mediaweek reports. The budget is estimated to be in line with similar VOD deals, which range from $50,000 to $150,000 per month per operator.
The Cablevision version requires viewers to click on a Ford icon, which takes them to a menu where they can access content or request more information. The cable operators will give Ford sales leads generated by viewers who request more information and give permission to be contacted. The cable systems will also provide data about how VOD watchers manipulate (fast-forward, pause, rewind, etc.) the ads and other content.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
