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When Green Builder launches in January at the National Association of Home Builders (NAHB) trade show, it will be the third largest magazine in the homebuilding sector, the Rutland Herald reports. The magazine hopes to target contractors building between 5 and 400 units annually.
The new magazine focuses on news about green building, responsible growth, and sustainability and is designed to provide contractors with practical, how-to, design, product, and business information about building green. also has plans to develop a rating system or seal of approval for products.
Green Builder negotiated with NAHB for their mailing list by offering them advertising and the magazine has been approached by two other groups - an international urban development organization and an association of home remodelers - which want similar ad-for-mailing-list arrangements.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
