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Chef’s has just done its first catalog, its holiday 2005 book, with Home Readers, a nonprofit company which records and mails audio versions of catalogs to the blind and visually impaired, DM News writes. Catalogers like Chef’s pay a flat fee - averaging $500 depending on the length of the catalog - which covers the reader’s fee to record the descriptions, the cassettes, and the shipping materials.
As a nonprofit serving the blind community, Home Readers mails the tapes for free. Other catalogers participating include Avon, Land’s End, Schwan’s Foods, and Vermont Country Store. Home Readers mails to a total list of about 3,800, but only about 100 tapes go out for each catalog. Results sometimes exceed the print catalog, according to the article. For example, the Vermont Country Store catalog from Home Readers saw an average order of $108, more than double the average order from the print catalog.
The nonprofit also offers a limited number of magazines on tape, including Country Music and Hometown Cooking.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
