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TV Guide’s newsstand sales are way up since October, when the magazine upgraded from digest size to full size and shed most of its listings, Women’s Wear Daily reports. The magazine has sold roughly 524,000 copies per issue since the relaunch, up from 315,000 in the first half of the year. But starting in January, its ultralow promotional price goes up.
The Nov. 29 issue, which came with special glasses enabling viewers to watch an episode of “Medium” in 3-D, performed especially well, with sales of 903,000 copies. The following issue, however, which was on sale over Thanksgiving weekend, sold only 270,000 copies.
But the new sales have come at an ultralow promotional price of 99 cents, compared with $2.49 before the relaunch. Starting in January, the price goes up to $1.99, making it more expensive than competing weeklies such as In Touch, Life & Style and Celebrity Living.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
