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An FTC progress report to Congress says that the CAN-SPAM Act is stopping the amount of spam reaching consumers, Brandweek reports. Officials also credit the improvements to e-mail providers’ beefed-up filtering technology, and consumers taking steps to ward off spam.
However, DMNews reports that the FTC has also found that today’s spammers are sending increasingly malicious spam.
The FTC also made public complaints and settlements involving allegations of spam as part of its new Operation Button Pusher initiative.
In all three cases, the defendants are accused of violating CAN-SPAM by using false headers and false subject lines, failing to include clear and conspicuous opt-out mechanisms and failing to include the sender’s physical address.
The FTC did not offer any hard numbers, but MX Logic, an anti-spam software maker, reported 67 percent of the e-mail going through its system as spam in the first eight months of 2005. That’s a 9 percent decrease from the amount MX Logic found the year before.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
