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Google’s $1 billion investment in a 5 percent stake in Time Warner’s AOL was officially announced Tuesday and expands their existing search engine agreement to include advertising, instant messaging and video components, reports CNET (via MarketingVox). The deal also creates an “AOL Marketplace through white labeling of Google’s advertising technology” enabling AOL to directly sell search ads on AOL-owned properties.
The companies said they would collaborate on online video search and would showcase AOL’s premium video service within Google Video; moreover, Google Talk and AIM instant messaging users will be able to communicate with each other.
Google Chief Executive Eric Schmidt said the agreement “leverages technologies from both companies to connect Google users worldwide to a wealth of new content.”
Google and AOL complement each other, according to JupiterResearch analyst Todd Chanko: “Google has locked up paid search, and AOL does really well with the display and banner ads and the other forms of advertising.”
The deal leaves Microsoft empty-handed after months of negotiations with Time Warner over AOL.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
