»
Last month’s Verizon SuperPages campaign - its largest promotion of the year which cost an estimated $4 million and hoped to entice users to try out downloadable coupons, a search function, a downloadable toolbar, and the opportunity to write reviews - has resulted in some 7 million uses of the new features, according to Mediapost.
The campaign, created by Verizon’s agency of record, TM, entered users of the new functions in a daily sweepstakes to win prizes such as $25,000, $500, a beach vacation, a personal chef for a week, maid service for a year, or a one-year membership to a gym. The campaign is running from mid-November until the end of this month.
SuperPages purchased ads on sites such as American Greetings, AOL, Daily Candy, Discovery, E! Online, IBS, Integrent, FoodTV, HGTV, and many others, and purchased rich media ad units for the first time. It also purchased radio ads in nine markets.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
