»
December 22nd, 2005

Martha’s New Apprentice to Head BizDev for ‘Body + Soul’

dawna stone.jpg

In the final episode of NBC’s The Apprentice: Martha Stewart, candidate Dawna Stone was chosen as the apprentice and named to the position of Director of Development of Body + Soul, the company’s rapidly growing magazine providing how-to and inspiration for healthy and natural living. Stone - who publishes her own magazine, Her Sports - will focus on new business development for the magazine, tasked with growing national advertising programs and creating ancillary revenue streams.

Related topics: Planning, TV Network, Women, Magazines, Entertainment, Print, Buying, Demographics, Television...    email this    permanent link

DMA Unhappy with Proposed Sales Tax Bills

DMA.jpg

The Direct Marketing Association is not happy about the two bills, introduced Dec. 20, that would allow states to force online sellers to collect sales tax for state and local taxing jurisdictions, Multichannel Merchant reports. One big problem, according to the DMA, is that neither bill will help to reduce the number of tax jurisdictions, which is a critical obstacle to a streamlined sales tax program that makes sense for online merchants. There are currently 7,900 separate tax rates in the U.S., and the Streamlined Sales and Use Tax Agreement has talked of doubling that amount. “Is this really true simplification?” asked Jerry Cerasale, the DMA’s senior vp of government affairs.

Related topics: Signs of What's to Come, Regulatory, E-Commerce, Interactive, Direct...    email this    permanent link

Google Recruits Media Buyers, Madison Avenue Frets

google with cat and mouse.jpg

Some on Madison Avenue are concerned about Google’s plans - recently, it’s been hiring New York-base media buyers - to expand into the media planning and buying business, what the ad agencies consider their turf, writes MediaPost (via MarketingVox). Though Google says its efforts are merely a test limited to print, it has also hinted that the scope of that test might expand to other offline media as it expands the realms of exploration in pursuit of a core mission - “using Google’s technology to serve relevant, targeted ad messages on behalf of advertisers and agencies,” as MediaPost puts it.

Related topics: Online Networks, Planning, Search Engine Marketing, Signs of What's to Come, Measurement/Analytics, List Marketing, Account Service, Agencies, Buying, Don't Believe the Hype, Interactive...    email this    permanent link

Search Marketers Size up Google, AOL Deal

ClickZ rounds up (via MarketingVox) a group of search marketers to get their take on the new Google/AOL partnership, which will offer the opportunity to add graphics to paid listings and buy ads directly from AOL directly. But those who offered their views tended to focus on Microsoft’s failure to win over AOL. “Microsoft not winning this is a huge setback for the uptake of adCenter,” says Andy Beal of Fortune Interactive. Peter Hershberg of Reprise Media says “this market has needed a legitimate number three,” referring to the dominance of search by Google and Yahoo.

Related topics: Interactive...    email this    permanent link

Lamar Refuses ‘Don’t License Terrorist’ Ads, Claims Racism

coalition for secure driver's license.jpg

Lamar Advertising, a company that controls nearly 150,000 billboards, is refusing to run an ad sponsored by the New York-based Coalition for a Secure Driver’s License, WorldNetDaily reports. The coalition says the ads are aimed at state governments who have failed to implement driver’s license reforms that would strengthen our nation against terrorism, but Lamar says the ads - which feature grenade-carrying Arabs holding driver’s licenses - are “clearly trying to play on racial fears to get their message across,” Hal Kilshow, Lamar’s vp of governmental relations, is quoted as saying.

Related topics: Demographics, Planning, Creative Issues, Buying, Agencies, Outdoor...    email this    permanent link

‘Maximum Fitness’ Debuts in January

maximum fitness.jpg

A new magazine from Canusa Publishing Group will hit the stands on Jan. 3, catering to young men who seek a publication devoted solely to the most current information available on training, nutrition, health, and sports performance. Maximum Fitness will help the millions of men who are looking for a no-nonsense guide to achieving their fitness goals, the company said.

Related topics: Men, Planning, Magazines, Demographics, Buying, Print...    email this    permanent link

Fans of Howard Buy Up Boston’s Sirius Receivers

howard stern.jpg

Boston retailers have said that Sirius receivers are currently among their best sellers for the holiday season, and much of that can be attributed to Howard Stern’s move to satellite, the Boston Globe writes. Stern until last Friday “ruled mornings on FM Radio in Boston,” according to the article, and with his move to satellite he’s taking a lot of Boston fans with him.

Related topics: Planning, Feature, Entertainment, Demographics, Buying, Radio...    email this    permanent link

Satellite, HD Not Broadcast Radio’s Only Challenge

Satellite and HD radio may not be terrestrial radio’s main competition, according to an article in Mediapost. In fact, according to a recently released study from the University of Southern California Media Lab of 2,000 12- to 24-year olds - titled How to Make Music Radio Appealing to the Next Generation - a whopping 85 percent said they would choose their MP3 player over traditional radio as a preferred option for music.

Related topics: Online Networks, Planning, Signs of What's to Come, Youth, Media Department, Entertainment, Interactive, Agencies, Buying, Demographics, Radio...    email this    permanent link
advertisement
MARKETING JOBS
advertisement