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The Direct Marketing Association is not happy about the two bills, introduced Dec. 20, that would allow states to force online sellers to collect sales tax for state and local taxing jurisdictions, Multichannel Merchant reports. One big problem, according to the DMA, is that neither bill will help to reduce the number of tax jurisdictions, which is a critical obstacle to a streamlined sales tax program that makes sense for online merchants. There are currently 7,900 separate tax rates in the U.S., and the Streamlined Sales and Use Tax Agreement has talked of doubling that amount. “Is this really true simplification?” asked Jerry Cerasale, the DMA’s senior vp of government affairs.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
