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Some on Madison Avenue are concerned about Google’s plans - recently, it’s been hiring New York-base media buyers - to expand into the media planning and buying business, what the ad agencies consider their turf, writes MediaPost (via MarketingVox). Though Google says its efforts are merely a test limited to print, it has also hinted that the scope of that test might expand to other offline media as it expands the realms of exploration in pursuit of a core mission - “using Google’s technology to serve relevant, targeted ad messages on behalf of advertisers and agencies,” as MediaPost puts it.
Apparently, industry execs are worried about Google’s rapid growth, high capitalization and vast amounts of available cash, and unexpected expansion into areas outside its search business.
But Google execs say their efforts into media services are being misunderstood, as Chris LaSala, Google’s so-called head of agencies, explains to MediaPost: “I exist to make sure that Google, as an organization, is doing things to the benefit of the agency community.”
LaSala says the media buyers it hires won’t be functioning as buyers per se. “It’s not to do media planning and buying. Our mission is around technology and scale. The goal is to do that to the benefit of anyone involved: agency, direct customer, big customer, and small customer,” LaSala says.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
