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ClickZ rounds up (via MarketingVox) a group of search marketers to get their take on the new Google/AOL partnership, which will offer the opportunity to add graphics to paid listings and buy ads directly from AOL directly. But those who offered their views tended to focus on Microsoft’s failure to win over AOL. “Microsoft not winning this is a huge setback for the uptake of adCenter,” says Andy Beal of Fortune Interactive. Peter Hershberg of Reprise Media says “this market has needed a legitimate number three,” referring to the dominance of search by Google and Yahoo.
If Google or AOL follows MSN’s lead by adding demographic targeting and tracking, as AdCenter promises to do, they would be well-placed to compete on those terms, according to Impaqt’s Melissa Burgess.
The marketers interviewed weren’t too excited about the addition of graphics to paid listings. But they did see possibilities in buying search inventory directly from AOL - because the conversion rates from AOL’s search engine traffic are higher than Google’s. “For most, it will be a good investment,” said Future Now’s Bryan Eisenberg.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
