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Earlier this week, ClickZ’s Zach Rogers asked some “big brains” to provide their thoughts on what the next year might hold for online marketing, including creative, RSS, video, search, and mobile, MarketingVOX reports. John Rich, Interactive Creative Director at TM, points to greater consumer influence and also foresees “a huge impact” by Flash 8. Dick Costolo, CEO of FeedBurner, sees greater sophistication in the tools for managing and measuring RSS subscriptions and reach; also, he says, look for a breakout campaign using podcasts.
Chris Young, Klipmart CEO, sees a greater shift from TV: “We’re going to see a lot of video assets move online.” And the in-stream video ad inventory shortage will remain a problem, he tells ClickZ.
John Lustina, Chairman of IntraPromote, says of search: “PPC just keeps getting bigger.” But he sees local advertisers taking a little longer to jump in. Trevor Hughes, Executive Director of the ESPC, says third-party relationships, particularly affiliate marketing structures, will grow more risky and come under greater scrutiny.
Regarding email, Epsilon Interactive CEO Al DiGuido says “2006 is going to be the year the top-tier players leverage what they have in their customer databases…kind of a segment-of-one communication, as opposed to geographic or psychographic segmentation.”
Nihal Mehta, CEO of ipsh!, says mobile will see campaigns that mix print, online, radio, street marketing, events… Mobile coupons will expand and SMBs will begin using mobile marketing.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
